In 2024, the traditional blue or black denim takes a back seat to the equally appealing and versatile shade of gray jeans. The latest Fashion Week exhibits showcase the widespread popularity of this stylish and subdued hue, suggesting its imminent integration into every corner of our wardrobes.
The iconic denim prototype, recognized by all, is the indigo blue-tinted jeans featuring pockets and robust rivets, jointly patented by Jacob Davis and Levi Strauss in 1873. Today, it stands as a wardrobe essential. Following the Y2K-inspired fervor for brown denim that captivated the fashion scene in 2023, gray emerges as the denim color of the year. Numerous designers and fashion houses embraced this trend on the runways of the spring 2024 fashion week, demonstrating the versatility of gray jeans, proving they can complement any ensemble.
At Loewe, these jeans took on an exceptionally high waist, replacing traditional suit pants and reshaping the landscape of office fashion. Diesel, the denim authority, showcased a washed-out total look, while Maria Grazia Chiuri for Dior transformed gray denim into a sophisticated yet casual skirt/jacket ensemble. Even high-profile celebrities are embracing the trend, as seen with Bella Hadid strolling through the streets of New York in oversized denim pants, perfectly in line with the latest fashion wave.
